Whether you’ve decided to hire a professional web designer or you want to try to build your own website, chances are you’ll run into these terms.
- Content Management System (CMS)
A Content Management System, typically shortened to CMS, is a behind-the-scenes tool that allows you to manage your website’s content, making it easier to add and remove content as well as make changes to the design. - Bounce Rate
The bounce rate refers to the percentage of people who leave, or “bounce,” from your website within a few seconds, meaning they did not stay to view your content. This could be for a number of reasons, including loading issues with the site or that the visitor did not find what they were looking for. Tracking the bounce rate of your pages helps you determine what’s working on your site and what might need changing. - Cascading Style Sheets (CSS)
A Cascading Style Sheet is used to set the formatting and style parameters for a website, including color, font, layout, and more. The CSS is separate from each page’s HTML file and allows universal changes to a site’s design to be made without the need to apply those changes to the coding of each individual page. - Breadcrumb
You’ll find a site’s breadcrumbs near the top of a page. Named in reference of Hansel and Gretel’s breadcrumb trail, a website’s breadcrumb shows you the path of pages and subpages taken to reach your current location. For example, a product page’s breadcrumb might read: Home > Products > Product 1 - Landing Page
Landing pages are pages with specifically-crafted content intended to get some sort of action out of the visitor. These are pages a user “lands” on after clicking a link from a newsletter, blog post, promotional ad, or social media post. Most landing pages are created to either ask the visitor for information such as an email address, or to direct them to a specific area of your website, such as a product page. - Blog
Blog is short for “web log.” Blog posts can range from short entries to announce a product or event, or long article-length posts that cover a lot of information. Blogs are meant to engage visitors and encourage them to respond to and share your content. - SEO
SEO stands for “Search Engine Optimization.” It involves inserting custom keywords into your website’s copy, or text, in order to increase the chances that your website will be found by search engines such as Google, Yahoo, and others. - Domain
A domain is a name associated with an IP address that is used to identify a website. Domains can contain any combination of letters, numbers, and hyphens. Domains end with extensions such as .com, .net, .org, etc. - Plug-In
A plug-in uses third party code or software to add additional features to a website without the need to change the coding of the site itself. You’ll commonly find plug-ins used with a blogging platform. - URL
URL stands for Uniform Resource Locator. It is a website’s address.
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