Things can change in an instant. And there\u2019s honestly never been a truer statement about web design heading into 2020. Not only is technology moving this quickly, but your customers expect your website to do the same. Even if you\u2019re site is just a few years old, we can think of 10 good reasons it\u2019s time for a new website design.<\/p>\n
Your digital presence plays a big role in how potential customers learn about you.
\nA website that\u2019s hard to navigate, full of inconsistencies, or is just plain outdated won\u2019t build a lot of confidence in possible buyers. <\/p>\n
In order to convert leads to customers, you must offer a consistent consumer experience across all digital channels. <\/p>\n
While we\u2019re on the subject of speed, do you know how long it takes for your website to load? A quick site should only take 2-5 seconds to load. Beyond that and you\u2019ll see your bounce rate skyrocket. <\/p>\n
What can cause a longer load time? Anything from large images, extensive URL redirects, absence of cached resources, or even slow servers can be to blame. A website redesign can eliminate these issues to increase website speed. <\/p>\n
If you\u2019re not mobile-first, your last. Just over 50% of all website traffic worldwide came from mobile devices in the third quarter of 2019. Yet many businesses still don\u2019t recognize the importance of optimizing their websites for phones. <\/p>\n
A new website design will be responsive to smaller screens. This means the site resizes itself depending on if the visitor comes from a desktop, tablet, or smartphone. This creates a better user experience and encourages users to stay on your site longer. <\/p>\n
To get someone to act when they\u2019re on your website \u2013 whether to buy something, sign up for an offer, click to a product or article \u2013 you have to tell them to do it. Your site should contain what we call, Calls to Action, they are words that inform your visitors what to do, like: buy now, or continue reading or subscribe, contact. <\/p>\n
Make sure you send encourage your site visitors to act.<\/p>\n
A new brand isn\u2019t just a new look and feel for your company. It affects any place you are represented online – especially your website. <\/p>\n
During the rebranding process, a new website design should be one of the first things you tackle, especially because your website speaks the strongest about what you represent as a company. An outdated site with mismatched branding does not create strong loyalty with your customers. <\/p>\n
Remember what we said about things changing in an instant? That\u2019s about how long it should take to update the content on your website, too. Gone are the days of needing to understand code to make simple updates to web pages. <\/p>\n
If you have to endure a lengthy and complicated process to change simple details on your site, it\u2019s time for something new. A good content management system puts you in the driver\u2019s seat when it comes to adding, editing, or deleting content from your website.<\/p>\n
Help! Is your SEO is more like SOS? \u201cMy site isn\u2019t ranking on Google and I don\u2019t know what to do!\u201d If this sounds like something you\u2019ve said recently, then a redesign will help. <\/p>\n
Overhauling your website\u2019s content with search engine optimization in mind can help more people find your site in online search results. Even if your website has a great design and loads quickly, it\u2019s a wasted effort if no one can find it. <\/p>\n
Have you been getting by with minor updates here and there? Do you hire out small website projects that serve as Band-Aids to a bigger problem? The real problem is that you\u2019ve been creating small inconsistencies that really add up. <\/p>\n
By having different people work on your site over an extended period of time, things like page formatting, colors, fonts, and other branding elements no longer match. Starting fresh with a new website design can cure these inconsistencies. <\/p>\n
It became clear in 2019 that websites need an SSL to be secure. HTTPS sites are more common and they\u2019re the best option for preventing all kinds of hacks and attacks. We\u2019ve seen some of the largest companies fall victim to data breaches in recent years, so it can happen to anyone. Your customers will definitely appreciate the extra security measures. <\/p>\n
Let\u2019s be honest, the economy has been pretty good as of late. It\u2019s likely that over the last five years or so your company has grown. In times like these, your website can experience growing pains. <\/p>\n
Perhaps you\u2019ve added new services or you need to support increased e-commerce activity. Whatever it is, your website should support what you\u2019re doing as a business and help you continue to grow, not hinder it. <\/p>\n
Sometimes you just have to face the music. Your website works. It serves a purpose. But it\u2019s just plain ugly. A number of things we\u2019ve covered in this article can cause your site not to be its sleekest self. <\/p>\n
You might not think it\u2019s a big deal, but it\u2019s costing you customers that take one look at your site and hit the back button. People want to engage with something that makes them feel good. Does your site do that?<\/p>\n
There\u2019s no one-size-fits-all solution to website redesign. That\u2019s why it\u2019s best to work with an agency that can help you identify areas of improvement and work alongside you to make them better. <\/p>\n