{"id":17378,"date":"2021-02-16T10:00:07","date_gmt":"2021-02-16T15:00:07","guid":{"rendered":"https:\/\/d-interventions.com\/?p=17378"},"modified":"2021-02-16T10:00:07","modified_gmt":"2021-02-16T15:00:07","slug":"why-you-need-real-photographs-on-your-website","status":"publish","type":"post","link":"https:\/\/d-interventions.com\/di\/why-you-need-real-photographs-on-your-website\/","title":{"rendered":"Why you need real photographs on your website"},"content":{"rendered":"

You made it easy for them to ignore you.<\/p>\n

But all you did was put stock photos in your online ads or customer service pages. Umm, yeah, that\u2019s kind of a problem.<\/p>\n

And don\u2019t take our word for it. There have been a ton of studies showing how stock photos run website visitors off…<\/p>\n

    \n
  1. Art website increases conversion rate by 9%<\/strong> by adding the artist\u2019s profile picture<\/a>.<\/li>\n
  2. A contact page increased customer contact by 48% by replacing a generic phone icon<\/strong> with the owner\u2019s photo.<\/li>\n
  3. Freshbooks.com<\/a> tracked how visitors<\/strong> saw their team page<\/a>, finding viewers spent 10% more time viewing the team\u2019s photos than reading their bios.<\/li>\n<\/ol>\n

    You don\u2019t need a psychology course to understand why real photos matter. People like people. Real people. And it\u2019s not hard to tell a real owner or team member of a company from a generic model.<\/p>\n

    No matter how attractive the model – it\u2019s the fakery that your audience won\u2019t like. <\/p>\n

    Examples<\/h1>\n

    We\u2019re going to pretend that you don\u2019t know what we mean by generic stock photos. But after seeing these prime examples, take a second to see how you feel. Do you feel like you know the person behind the photo or that their face is probably on 99 different websites?<\/p>\n