You’re thinking about investing in a website re-design. \u00a0You know a fresh look will breathe new life into your website, and your business. \u00a0I have gone into detail about other things that new design will do for you that may not have crossed your mind.<\/p>\n
Your clients will be able to check you out on their phones. You\u2019ll show up on search results. You\u2019ll target your clients more effectively. You will show your clients that you care about them. You\u2019ll proud and excited about your website. \u00a0You\u2019ll be able to measure the effectiveness of your website. You\u2019ll be able to easily update your website yourself. It’ll be less likely to be hacked. It takes employee time away from something else. Something that may stand in the way of you upgrading.\u00a0(and the biggest reasons people don\u2019t update their sites more often).<\/p>\n It costs money. It\u2019s 2014.\u00a0 Your clients are website savvy.\u00a0 They will appreciate you taking the time to take care of them.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" You’re thinking about investing in a website re-design. \u00a0You know a fresh look will breathe new life into your website, and your business. \u00a0I have gone into detail about other things that new design will do for you that may not have crossed your mind. Your clients will be able to check you out on […]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"\n
\n<\/strong>It\u2019s 2014.\u00a0 72% of mobile users consider it important that a website is mobile-friendly. \u00a0They will most likely abandon a website and never revisit if it does not meet their expectations. Mobile doesn’t always mean \u2018on the go\u2019. \u00a0More than half the people polled said they look something up on their phones even if there’s a computer in the room. Don\u2019t get left behind because your website won\u2019t format for a mobile device.<\/p>\n\n
\n<\/strong>These days, almost everything begins with a Google search. If you haven\u2019t updated your website in a while, you probably aren\u2019t ranking too high on that search. Updating a website helps you with search engine optimization. Google loves current and updated sites.<\/p>\n
\n<\/strong>When you first got a website, or even the last time you updated it, you had a certain idea of what your clients looked like, wanted, and were attracted to. Chances are, you are now much better in tune with what type of clients you want to attract and what those clients are looking for. The main place you should be displaying that new knowledge is on your website, so if you update your website, you can tailor content and design to appeal to your current needs.<\/p>\n
\n<\/strong>By updating a website yet keeping the same branding, the logo and color scheme, you tell your clients that you care enough about them to stay current and keep them engaged.<\/p>\n
\n<\/strong>Having\u00a0a new design will compel you to talk more about your website.\u00a0 You\u2019ll\u00a0use it as the tool it is intended\u00a0for.\u00a0 \u00a0You no longer will make excuses for it.<\/p>\n
\n<\/strong>An old website may not be equipped with the necessary tools that will help you measure how effective your online presence is. Nowadays, there are an assortment of online tools you can invest in to help you measure what works and what doesn\u2019t on your website, right down to the minutest detail. However, in order to use those, you will need a modern website.<\/p>\n
\n<\/strong>An up-to-date website based on a content management system such as WordPress makes it easy to administer, avoid any messy code, and simply write in what you want in an organized fashion. That way, you can personally add to or switch your content based on your specific goals, while constantly optimizing your website.<\/p>\n
\n<\/strong>Stories of websites and social media feeds getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older technology.<\/p>\n
\n<\/strong>Not so much anymore. \u00a0There are full service website design companies that will take the burden off of you. \u00a0I know at my firm we will take the necessary photos, write the copy and design the site. \u00a0All you have to do is write the check and enjoy the rewards.<\/p>\n
\n<\/strong>Done well\u00a0updating a site does cost, but the added value will help your\u00a0bottom line. \u00a0Just like any other marketing tool a website should be budgeted for. Find a designer you can easily work with and get the ball rolling.<\/p>\n