02 Jul TOP 8 REASONS WHY YOUR RESTAURANT NEEDS A MOBILE SITE
Restaurants are the single most popular search on the mobile web. Think about that for a second. If you’re a restaurant owner and don’t have a mobile-optimized site, you’re already missing out on one of the most important tools for bringing in customers. Check out our Top 8 Reasons Why Your Restaurant Needs a Mobile Site below.
1.) Simply having a mobile website puts you in the top 5% of all restaurants. That’s not a misprint. 95% of restaurants do not have a mobile website. With the obvious benefit of having nearby customers find you, an optimized mobile presence puts you on the inside track for success.
2.) 62% of consumers are less likely to choose a restaurant if they can’t read your menu on their device. If your customers simply can’t read your menu, the next logical step for them is to search for another restaurant (your competitor). Avoid the dreaded pinching and zooming on smartphones and keep the experience as easy as possible when your customers are still in the decision process.
3.) Click-to-Call feature – The easiest way for customers to instantly contact you. Restaurants average over 50 customer calls per month via the Click-to-Call feature. With the push of the thumb-friendly button on your mobile website, customers can get all their questions answered in no time.
4.) Mobile Maps instantly bring nearby customers right to your door. Having a button that instantly directs customers to your restaurant makes it simple for local diners to find you. No need for your customers to memorize your address either.
6.) Business Hours are clearly visible. Other than location, business hours for your eatery establishment is critical for making sure customers add you onto their dining schedules. It’s even more effective when the information is clearly visible right on your mobile website.
7.) Restaurant Menus can be specifically optimized for mobile. Some restaurants simply have .PDFs of their menus that may be presented nicely, but are difficult to read and take forever to download on a smartphone. Some menus are also too big to view on a mobile device. Design Interventions makes it easy for menus to be viewed by potential customers, ensuring that their experience for considering your restaurant is as frustration-free as possible.
8.) 75% of consumers choose a restaurant based on search results. With a mobile website, restaurant customers can find you easier on local Google searches. Restaurants with an optimized mobile site are more likely to receive local visits with a better Google search ranking. There’s also an option for mobile search advertising for your business, which greatly increase the chance of customers finding your business even with a generalized local search. The obvious trend here is simple — the mobile experience is everything for ensuring that customers visit your restaurant.
Your customers are already mobile, so get started and make sure your customers on the go are fed!