Attracting and engaging visitors with your website is vital to your success online. Videos are a great way to increase your website’s traffic and generate leads and sales. With platforms like YouTube, it’s easy to embed videos to your company’s website. Here are four reasons why you should consider it:
- Videos are a quick way to deliver your message.
People generally have a very short attention span while using the internet, so large blocks of text could mean your message isn’t being read. Videos offer a quick alternative and make a great complement to your website copy, strengthening your message and encouraging visitors to continue reading. Just be sure the videos will not play automatically, or your visitors might exit your site in a rush to get rid of the sudden sound!
- Video channels maximize traffic.
With countless websites available, it’s a good idea to increase your company’s visibility as much as possible. Start a YouTube channel for your business and upload all of your website’s videos there to maximize the chance that they’ll be seen by people who need what your company has to offer. Videos also offer additional chances for keyword tagging, increasing the chances of your website being found by popular search engines.
- Ask a happy client to give you a review on video.
Your website will be an awesome sales tool if you have a video testimonial. Your future clients will be able to walk the walk you happy clients did. This will help encourage potential customers to trust you more, know more about your processes and learn who else you have helped.
- They engage and entertain site visitors.
Videos allow viewers to get to know you and your business by setting a tone for your company. Use an introductory video to show off your company’s personality, or encourage sharing by recording a demonstration of one of your products. Videos are far more memorable than simple text alone and will help you to stand out from your competitors.
- Video sharing offers the chance for increased visibility on social media.
People are far more likely to share a video on their Facebook, Twitter, or other social media pages rather than a link to a web page, and those videos are more likely to be watched than a link is to be clicked. These shares will increase your website traffic and further maximize your company’s visibility online. Be sure to share any videos on your company’s social media pages.
Are you ready to add video to your website and increase your business? Contact Design Interventions today and we’ll discuss the possibilities for your business. Here are a few ideas to get you started:
- Video testimonials
- Why we’re different from the rest
- What makes us stand out?
- About Us, Company History, or Staff Introductions
- Welcome/ Company Introduction
- Product demonstrations and video tutorials
- Media Highlights for your company
- Create a Vlog (Video Blog) for your company to highlight a project