Case Studies

Building a better website for a custom home builder.

Bass Built Custom Homes and Renovations is one of the premier coastal home builders and remodelers in the Wilmington area. Their beautiful homes attract high-end clientele, but their website was struggling to capture that essence. With competition in the area high, they needed a site that would stand out and show off their work.

Bass Built had gone through quite a few website iterations and was never happy with the final results. Bryant Bass, the owner of Bass Built, knew what he wanted, but no one could deliver—until Design Interventions intervened.

We worked very collaboratively with the Bass Built team to develop a plan and then used our own expertise to implement that plan.

Design Interventions provided:

  • Professional Design
  • Professional Writing
  • Additional photography that meshed with their existing photos and videos


Bass Built Custom Homes

The Results:

A website that puts Bass Built on the same playing field as their competitors.

``Our previous website received a lot of compliments, but we as a company were never able to identify with it. Sue and her team created a website that not only embodies the type of work we do, but she also created a site we show the public with pride. There are a lot of builders in our area, and there are a lot that claim they are custom builders. Our site now shows potential clients what sets us apart from our competitors and the legacy that we create with each of our clients.``

- Ashley Wright

Director of Operations Bass Built Custom Homes and Renovations

Targeting the right clients for a custom cabinet builder

The Artisan Studio builds custom cabinets for high-end beach houses – but their real clients are the architects and contractors who are hired to build the homes. Their website had to not only show their beautiful cabinets and built-ins but also convey how easily they work with building crews and homeowners to give them the one-of-a-kind experience and designs they desire.

We were able to craft a StoryBrand message leading builders to deliver the cabinets of their clients’ dreams.

We worked with The Artisan Studio to come up with the idea to pepper images of their team building cabinets in the studio and installing on-site with images of the finished products. Our photographer was able to capture the essence of their work ethic while the images of the cabinets show off their expertise and artistic abilities.

Design Interventions provided:

  • professional design
  • StoryBrand marketing materials
  • professional StoryBrand writing
  • photography that blended with their existing photos


The Artisan Studio

The Results:

The Artisan Studio has a beautiful website that shows his work and his staff at work building cabinets and installing them on job sites. The creates trust for his target clients – architects and builders who build high-end beach houses by reinforcing his professionalism and expertise. The StoryBrand writing shows architects and builders that they can have the cabinets of their clients’ dreams.

Perfecting a director’s portfolio

Jennifer Opresnick knew exactly what she wanted for her website. As a seasoned TV Director, Jennifer had a vision for how she wanted her portfolio to look: images displaying her work ethic on set, password-sensitive access to full episodes of her work, and a clean look that would communicate her professionalism and directing prowess. All Jennifer needed was a team to help her execute her vision. That’s when she decided to call on Design Interventions to get the job done.

Design Interventions met with Jennifer many times throughout the consultation process to discuss the design of the site, her preferences on its layout, and the content she’d like to display. Working with Jennifer every step of the way, Design Interventions recommended she gather some additional candid photos to add to her gallery, helped her imagine how to provide secure excerpts of her work, and put together a final portfolio that she’d be proud to share with any prospective client.

Design Interventions provided:

  • Website consultation
  • Layout design
  • Professional website design


The Results:

Now with a portfolio to match the excellent quality of her work, Jennifer’s manager recommended she be ready to handle the influx of work that would undoubtedly be coming her way thanks to the new site.

``The website looks amazing. I'm so happy and impressed with this website. Thanks for all the hard work, expertise, and creative input from your designer. So much fun to see what someone else brings to the table.``

- Jennifer Opresnick