A website page’s bounce rate refers to the percentage of visitors who leave the page shortly after it loads, indicating that the person visiting the page decided to leave before viewing any of the site’s content. Having a high bounce rate means your website could be turning people away. Keep reading to learn some of […]
Is Your Website Working for You?
In today’s digital world, having a professional website for your business is more important than ever. An effective website can attract more customers, much like the right employee can increase your sales. What does your current website say about your business? Think of your site as a second store front—potential customers are getting an important […]
Is your website out of date?
(read time about 3 minutes) Websites like any other product that are designed, have trends in design and functionality. How do you know if your website is current? There are quite a few design elements that are trending right now. Because computers and smart devices are able to handle larger downloads, websites are now pro-porting […]
Make sure your design firm knows your needs
(read time 3 minutes) When you shop for a company to build your website you should look beyond the initial cost, and the regular maintenance costs. During initial meetings you should be paying attention to more important long range items like how well you and the design company get along, how well they read your […]
Does your website design company keep you happy?
(read time 3 minutes) If you’re like most small businesses, you have a website. No one has called to say anything is wrong with it, so in your mind the website is doing it’s job. But is it? Is your website design company doing their job to make sure you know how successful your website is? A […]
Have a strategy in place before building a website
A chess player would never sit down at a table without a successful winning strategy. So should be true for a successful website. A website is a collection of coded pages that visitors arrive on to get information from your company. To make your website is successful you should use a strategy to actually gain business. It’s the strategy, […]
Some tricks to get people to your website.
It used to be when you wanted to share knowledge or promote your product you pulled out the old typewriter and started typing. Your biggest concern was if you had enough white out to cover your mistakes. Today when you type your message you don’t need white out but if you want anyone to see it there […]
Walk the walk of your customers.
For a website design firm I was never particularly proud of our site. I would steer customers away from it by saying things like, “the shoemakers’s kids are unshod” or something cleaver like that. We knew it was time for a new site but it was totally on a back burner. This year we collaborated […]
4 Easy Steps To Make Your Website Work
The other day I was on a website that was beautiful. I was drawn in by their design and content. I kept wanting to go farther and farther into the site. Problem. The website stopped me from doing that. It was designed without thought of navigating. I truly don’t know how this can happen, but […]
Your Home Page Isn’t Always Seen First
When someone finds your website they don’t always start at the home page. visitors can enter your site from any of your pages. It depends on the content that leads them. Knowing this there are a few things you should keep in mind when designing. Make sure your business name and contact information is on each page. […]