Two questions to ask before you decide what to do about it Your website gets visitors, but the leads don’t come. The form stays quiet, and the phone doesn’t ring. Before you guess at a fix, it helps to know where visitors are getting stuck, because the answer points you to what your site needs. […]
If Your Marketing Team Is Always Asking “What Should We Post?” – Start Here Quick Answer If your marketing team keeps asking, “What should we post today?” it’s a strategy problem, not a creativity problem. The fix is a simple three-part system: choose three content pillars, build a library of real customer questions, and set […]
How Often Should a Business Post on Social Media? Many businesses worry about posting on social media often enough.
The Game Is Changing Faster Than Most Businesses Realize I had the opportunity to spend time with Marcus Sheridan recently, and one idea stood out immediately: We’re moving from the prompt era to the agentic era. For the past couple of years, most businesses have been experimenting with AI by asking it questions: Write me […]
We’re taking our masks off and sweeping our front stoops welcoming customers back in our stores or businesses. Over the past year, were taken steps to create social distancing, signs were posted to inform of COVID protocols and hand sanitizer stations were placed at every door. Now that the restrictions are loosening we’re getting back […]
Careful, this may hurt a little. It’s not that you didn’t do a good job on your homemade website. You did what you knew how to do and moved on. But there comes a time when a DIY website needs to be upgraded. We could have used the phrase, “put out of its misery,” but […]
You made it easy for them to ignore you. But all you did was put stock photos in your online ads or customer service pages. Umm, yeah, that’s kind of a problem. And don’t take our word for it. There have been a ton of studies showing how stock photos run website visitors off… Art […]
Out with the old, in with the new. That could be applied to an outdated jacket as well as a website that won’t cut it in 2021. The jacket may make people question your style. But a website that lacks modern aesthetics and functionality can cost you money. And that’s not a good trend for […]
Why do you rob banks? Because that’s where the money is! That’s the famous question that was answered by Slick Willie Sutton, notorious bank robber. I’m not here to convince you to become an old-school gangster, but to ask you a similar question. Why do folks sell online? Because that’s where the money…. You know […]