Why your need to adapt to non-human shopping experiences

• Meeting customer expectations: As mentioned earlier, research shows that around 62% of consumers prefer a non-human shopping experience. If businesses don’t provide this type of experience, they risk losing customers to competitors who do. This will affect every department from customer service to sales.

• Convenience and speed: chat boxes and online scheduling tools, can provide customers with a fast and convenient way to shop. This can improve customer satisfaction and lead to increased sales. If fact, Marcus Sheridan teaches us that there’s a much better chance that you will close the sale if someone books the appointment online.

• 24/7 availability: Non-human shopping experiences can be available 24/7, which means that customers can shop whenever they want, even outside of normal business hours. This can be a big advantage for businesses that want to cater to customers in different time zones or who have busy schedules. This is often cited as the #1 reason why customers prefer chat boxes over humans.

• Scalability: Non-human shopping experiences can be more scalable than traditional shopping experiences that require human interaction. For example, with a chat box, an agent can handle multiple customer inquiries at once, while a phone salesperson can only handle one customer at a time.

How to add these experiences to your website

• Adding chat boxes: We can add a chat box to our website to provide customers with a way to ask questions and get support without needing to talk to a human salesperson on the phone.

• Implementing booking calendars: We can implement booking calendars on your website to allow customers to schedule appointments or book services without needing to speak to a human salesperson. This can be a convenient option for customers who prefer to book appointments outside of business hours. Most customers expect this now so if you don’t have a way to book online, you are behind.

• Improving website navigation: We can improve website navigation to make it easier for customers to find what they’re looking for and complete their purchases quickly. This can involve streamlining the checkout process, simplifying the product search functionality, and improving the overall user experience.

The benefits of adding booking calendars and chatbots to your website

• Improved customer engagement: Chat boxes provide customers with a way to interact with a business in real-time, ask questions, and get support. This can improve customer engagement and lead to increased customer satisfaction.

• Increased sales: Booking calendars provide customers with a way to schedule appointments or book services directly from a business’s website. This can make it easier for customers to make purchases, which can lead to increased sales for the business.

• Enhanced customer experience: By providing non-human shopping experiences like chat boxes and booking calendars, businesses can enhance the overall customer experience. Customers can interact with the business on their own terms, without needing to wait for human assistance, which can improve customer satisfaction.

• Improved efficiency: Non-human shopping experiences can improve efficiency for businesses by automating certain processes. For example, chat boxes can handle multiple customer inquiries at once, which can free up human salespeople to focus on more complex tasks.

• Cost savings: Non-human shopping experiences like chat boxes and booking calendars can help businesses save money by reducing the need for human salespeople. This can be especially beneficial for small businesses with limited resources.

The challenges of implementing non-human shopping experiences

• Personalization: Non-human shopping experiences can be less personalized than human interactions. While chat boxes, chatbots, and other tools can be programmed to provide personalized recommendations, they may not be able to provide the same level of personalized service as a human salesperson.

• Complexity: Some customer inquiries and requests may be more complex. Businesses need to be prepared to provide human support for these situations and an easy way to connect with a real person.

• Technical issues: These experiences can sometimes encounter technical issues that can frustrate customers. For example, a booking calendar may not work properly, or a chat box may go offline. Businesses need to be prepared to address these issues quickly and efficiently to minimize customer dissatisfaction. Having a trusted web team can make all the difference in these situations.

• Design and implementation: Adding non-human shopping experiences to a website requires careful planning and design to ensure a seamless customer experience. Businesses need to work closely with their web team to ensure that these features are implemented properly and provide a smooth user experience. This is where we can help!

Final Thoughts