In fact, Tidio just reported that “62% of consumers would prefer to use a customer service bot rather than wait for a human.”
This trend is driven by convenience, speed, and privacy. For businesses, it’s crucial to adapt to this technology on their websites.
At Design Interventions, we can help your business update your website with features like booking calendars and chat boxes to provide a seamless, non-human shopping experience for your customers.
Today, I’ll explore why businesses need to adapt to this trend and the benefits and challenges of providing these experiences on your website.
Why your need to adapt to non-human shopping experiences
With the rise of non-human shopping experiences, it’s become increasingly important for businesses to adapt to meet the changing preferences of their customers. Here are some of the key reasons why you may want to adopt this technology for your website.
- Meeting customer expectations: As mentioned earlier, research shows that around 62% of consumers prefer a non-human shopping experience. If businesses don’t provide this type of experience, they risk losing customers to competitors who do. This will affect every department from customer service to sales.
- Convenience and speed: chat boxes and online scheduling tools, can provide customers with a fast and convenient way to shop. This can improve customer satisfaction and lead to increased sales. If fact, Marcus Sheridan teaches us that there’s a much better chance that you will close the sale if someone books the appointment online.
- 24/7 availability: Non-human shopping experiences can be available 24/7, which means that customers can shop whenever they want, even outside of normal business hours. This can be a big advantage for businesses that want to cater to customers in different time zones or who have busy schedules. This is often cited as the #1 reason why customers prefer chat boxes over humans.
- Scalability: Non-human shopping experiences can be more scalable than traditional shopping experiences that require human interaction. For example, with a chat box, an agent can handle multiple customer inquiries at once, while a phone salesperson can only handle one customer at a time.
How to add these experiences to your website
Your web design team will play a crucial role in helping you provide non-human shopping experiences on your websites. Here are some ways in which we can help:
- Adding chat boxes: We can add a chat box to our website to provide customers with a way to ask questions and get support without needing to talk to a human salesperson on the phone.
- Implementing booking calendars: We can implement booking calendars on your website to allow customers to schedule appointments or book services without needing to speak to a human salesperson. This can be a convenient option for customers who prefer to book appointments outside of business hours. Most customers expect this now so if you don’t have a way to book online, you are behind.
- Improving website navigation: We can improve website navigation to make it easier for customers to find what they’re looking for and complete their purchases quickly. This can involve streamlining the checkout process, simplifying the product search functionality, and improving the overall user experience.
The benefits of adding booking calendars and chatbots to your website
By adding booking calendars and chat boxes to your website you can provide a range of benefits for both the business and the customer. Here are some of the key benefits:
- Improved customer engagement: Chat boxes provide customers with a way to interact with a business in real-time, ask questions, and get support. This can improve customer engagement and lead to increased customer satisfaction.
- Increased sales: Booking calendars provide customers with a way to schedule appointments or book services directly from a business’s website. This can make it easier for customers to make purchases, which can lead to increased sales for the business.
- Enhanced customer experience: By providing non-human shopping experiences like chat boxes and booking calendars, businesses can enhance the overall customer experience. Customers can interact with the business on their own terms, without needing to wait for human assistance, which can improve customer satisfaction.
- Improved efficiency: Non-human shopping experiences can improve efficiency for businesses by automating certain processes. For example, chat boxes can handle multiple customer inquiries at once, which can free up human salespeople to focus on more complex tasks.
- Cost savings: Non-human shopping experiences like chat boxes and booking calendars can help businesses save money by reducing the need for human salespeople. This can be especially beneficial for small businesses with limited resources.
The challenges of implementing non-human shopping experiences
While adding non-human shopping experiences like chat boxes and booking calendars to your website can provide many benefits, there are also some challenges that you may face when implementing these features. Here are some of the key challenges:
- Personalization: Non-human shopping experiences can be less personalized than human interactions. While chat boxes, chatbots, and other tools can be programmed to provide personalized recommendations, they may not be able to provide the same level of personalized service as a human salesperson.
- Complexity: Some customer inquiries and requests may be more complex. Businesses need to be prepared to provide human support for these situations and an easy way to connect with a real person.
- Technical issues: These experiences can sometimes encounter technical issues that can frustrate customers. For example, a booking calendar may not work properly, or a chat box may go offline. Businesses need to be prepared to address these issues quickly and efficiently to minimize customer dissatisfaction. Having a trusted web team can make all the difference in these situations.
- Design and implementation: Adding non-human shopping experiences to a website requires careful planning and design to ensure a seamless customer experience. Businesses need to work closely with their web team to ensure that these features are implemented properly and provide a smooth user experience. This is where we can help!
As non-human shopping experiences become more popular among consumers, businesses need to adapt to meet these changing preferences.
Adding features like booking calendars and chat boxes to a business’s website can provide a range of benefits, including improved customer engagement, increased sales, enhanced customer experience, improved efficiency, and cost savings.
However, businesses also need to be aware of the potential challenges of implementing these features, such as personalization, complexity, technical issues, and design and implementation.
As a web designer and StoryBrand certified guide, I can help you navigate these challenges and implement non-human shopping experiences on your website that provide a seamless, convenient, and personalized experience for your customers.
By adapting to this trend, businesses can meet the expectations of their customers, increase sales, and stay ahead of their competition!