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Shop Small ILM with Design Interventions

November 1, 2023 Design Interventions No comments yet
Shop Small ILM podcast with Design Interventions Wilmington NC StoryBrand web design agency. Shop Small ILM with Design Interventions

Shop Small ILM with Design Interventions

This time on the show, we have Sue Rachunok, the owner of Design Interventions. Sue walks us through what Design Interventions does and the importance of using stories to market small businesses. She tells us how the customer is the hero and the company should guide them to the solution to their problem. It’s pretty insightful stuff! If you are a small business owner struggling to create effective marketing, please tune into the episode because Sue is a marketing expert. Whether you want to spice up your website or create a clearer picture of how to communicate with consumers, this episode could help kickstart that journey. AND enjoy the subtle switch-up as Devin wasn’t available for recording, so we had special guest Brooke run the interview!

Shop Small ILM is a podcast company in Wilmington, N.C., focused on showcasing business owners in the local community. Please like and follow to join the wave and hear from real entrepreneurs. Thanks! Also, check us out on Instagram, TikTok, Facebook, and YouTube! @ShopSmallILM

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    Why Interested Visitors Still Leave Without Contacting You
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    Your Website Has a Bigger Job Now

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Related posts

Blog cover reading "Why Interested Visitors Still Leave Without Contacting You" over a woman working at a laptop
Conversion

Why Interested Visitors Still Leave Without Contacting You

October 5, 2026 Design Interventions No comments yet

Someone finds your website. They read your services page. They look at a few projects. They seem genuinely interested. Then they leave without contacting you. It’s tempting to assume they just weren’t interested enough. But often, the problem isn’t interest at all. It’s uncertainty. And uncertainty is one of the most common, and most fixable, […]

Blog cover reading "Your Website Needs Evidence, Not Claims" over a corkboard with a question mark drawn on a pinned note
AI, Marketing Strategy

Your Website Needs Evidence, Not Claims

September 28, 2026 Design Interventions No comments yet

“Trusted.” “Experienced.” “High quality.” “Exceptional service.” Look at almost any business website and you’ll find those words. Look at your competitors’ websites and you’ll probably find them there too. That’s the problem. When everyone makes the same claims, the claims stop meaning anything. Real website credibility doesn’t come from what you say about yourself. It […]

Person typing on a laptop with text explaining how business websites must adapt to the way customers research and buy today.
AI

Your Website Has a Bigger Job Now

September 20, 2026 Design Interventions No comments yet

Your Website Has a Bigger Job Now Your next customer may know quite a bit about your business before they ever speak to you. They might start by asking ChatGPT for a recommendation. They might search Google, skim your reviews, look at your LinkedIn page, and compare you with two or three competitors. Somewhere in […]

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