It has never been easier to create content. With AI tools, anyone can produce a page for every town in their service area in an afternoon. Swap in a new town name, adjust a sentence or two, and publish. And people can tell. As generic content becomes easier to make, genuine local knowledge becomes more […]
A Real Example: Why Location Pages Work
We recently worked on a local painting company website and added dedicated location pages for three communities they wanted to reach more intentionally: Leland, St. James, and Figure 8 Island. These pages were not created as templated SEO pages with the same copy repeated over and over.


