14 Jan Why Your Business Needs a Blog
You may have noticed a lot of businesses have been keeping blogs as a part of their online marketing strategy. Blogs have quickly become a trusted source for finding information online and are a great way to attract leads for your business while encouraging interaction between you and your customers.
If you’re looking for more ways to get your business out there and carve a corner for yourself online, blogging might be for you. As part of your website blogging provides a steady stream of content and more opportunities for potential customers to find your website, and it will leave those who do visit more likely to return later to see what’s new. Blog posts don’t have to be novel-length to seem professional—in fact, the optimal word length for keeping your readers’ attention is between 400-600 words.
When searching for a product or service online, people want to know that they company they’re dealing with know what they’re doing and are able to prove they are the best at what they do. Whether you choose to blog tips about a product you sell, or you want to showcase and discuss the latest news surrounding your industry, keeping a blog is a great way to show off what you know and what you can do.
One large reason to be blogging is the engagement your blog will foster between you and your customers. If you’re having a hard time thinking of topics to blog about, start with questions you frequently receive about your business and dedicate posts to answering those questions. Chances are, people are searching the internet for answers to those same questions, and their search could lead them to your blog and then to your business, if your blog is on your business website. Keeping the comments section open on your blog will encourage interaction and increase the chance of blog visitors returning later for more.
If you don’t have time to blog hire a professional blogger. At Design Interventions we have a staff of bloggers who contract with you to research your business and write unique content to post on your website.
If you have social media pages on platforms such as Facebook, Twitter, or LinkedIn, keeping a regular blog is a must for providing a steady stream of content that will boost engagement. Be sure to include links between your company’s blog, website, and social media pages to make them easily accessible.
Optimize the online presence of your business with a regularly updated blog and social media pages, and a professionally designed website. Contact Design Interventions today and we’ll help you build a website that reflects the very best of your business.