4 Reasons Businesses will be more reliant than ever on digital media

Earlier this year, in a teambuilding session we did an exercise – What if there was no conventional way to market your business? What would you do? – we came up with some very creative ways to get the word out – from lumpy mail and video texts to client boat rides and destination dinners. That was a great way to get us thinking out of the box. Now it looks like the business world is faced with a real-life version of that game. Our standard ways of developing relationships in the B2B world have all but disappeared – pretty much overnight. If you rely on networking, meetings, live events, expos, lunches, trade shows and conferences your thinking should be changing to find business in a different way.